In Texas and Ohio, both Clinton and Obama aired videos on the theme of "What will happen to our children in case of war?" Their products were rather disappointing compared to this unsurpassed piece of political communication bravura, Tony Schwartz's spot for Lyndon Johnson (here in a poor quality version) that was aired only once, in September 1964, and completely dominated the campaign afterwards. It remains to this day more exciting and fresh of anything seen recent years.